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January 12th, 2012
Announcing Digital Strategy
Beyond the great web & multimedia solutions that Lava builds, we are equally able to help you plan and implement your overarching digital strategy. We like to work closely with you to identify ways in which we can achieve a set of appropriate digital tools, each with a defined role and purpose, and a strategy to bring these together so they maximise your audience reach and potential.
Some practical examples of Lava’s digital strategy include:
- Identifying an appropriate set of digital tools/mediums
- Establishing a detailed specification for each
- Working with your marketing/communications team on a content strategy
- Providing advice in relation to new technologies such as mobile & social media
- Refining internal operational processes (e.g. offline/online systems integration)
- Establishing, integrating and leveraging consolidated member databases
- Delivering ongoing e-news campaigns (EDMs)
- Statistical analysis and advice on your digital strategy performance
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January 6th, 2012
Offline Systems Integration
It’d be fair to say most people that shop online have experienced when buying an item, only to be told later by the online store that it’s in fact sold out. There’s also a flip side, for the business selling the goods and managing warehouse stock.
Whilst many firms have had this task on their long term to do list, at Lava we believe 2012 represents an ideal (and necessary) time to truly embrace integrating our e-commerce websites with offline systems for stock management and accounting. We have done this for our clients www.elkaccessories.com.au and www.keepcup.com to great effect. Their warehouse stock (items, details, and quantities) now directly synch up with their public and trade website interfaces. Likewise, when an order is placed these details synch down to their offline warehousing software, which then handles fulfillment, identifies the need for reorders, and recording all of these details into accounting systems.
Lava has a lot of experience working with these offline systems, so have a chat to us about what’s possible. We can help you with planning and implementation.
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January 6th, 2012
KeepCup Refresh
We’re delighted to announce that one of Lava’s most popular e-commerce sites www.keepcup.com has just had a major refresh. The site has huge traffic both in Australia, but also worldwide, and the 3D interactive Design Your KeepCup feature has proved to be particularly popular and effective. The refresh involves; a visual re-skin in line with KeepCup’s recently revised & extended branding.
There are also more bells and whistles in terms of functionality. The site now features a Gift Voucher system, more dynamic content including Blogs and Twitter on the Homepage, automated IP country detection, and initial work to prepare for a fully multilingual version of the site later in 2012. KeepCup is now working with Lava’s SEO affiliate www.shoutwebstrategy.com.au, and Lava has further new developments underway including a m(obile)-commerce site!
November 28th, 2011
Mashable
There's so much information out there, I can only imagine how industry perceieves the digital world! However, I think the social media site mashable.com is a real gem and I highly recommend it as a weekly skim read. It's a great summary of the Internet, and from a marketing comm's perspective.
November 28th, 2011
Winner of the qantm create design awards 2011
Wow… we are absolutely delighted to advise you that last Thursday the 22nd of September Lava’s RDNS Reflections online museum project was announced the winner of the best Website category in the 2011 Qantm Create Design Award. Undoubtedly regarded as one of the most sought after awards in both the creative and digital industries, the CREATE award is truly an honour and a great reflection on the Lava team. We were shortlisted in the 2010 awards, and this year we have bettered that with the top position.
The announcement came at a gala event held at The Forum Theatre in Melbourne, in front of an audience of 500 of our peers. We want to express our genuine surprise and gratitude to Qantm College, Desktop magazine, the judges who gave up a huge amount of their time, along with the event sponsors. Lava’s team is humbled and proud of this recognition.
We would like to take this opportunity to say a huge thanks to Evan Gordon - General Manager - Marketing and Planning, Nelly Vagana - Trust Submission Writer, and the trust of the dedicated and passionate team at the Royal District Nursing Service. You placed great trust in Lava taking on a project that reflects your full 125-year history. We grabbed the opportunity and ran with it, and we thank you for your dedication and extremely constructive attitude throughout.
Likewise, I would personally like to pass on my sincere thanks to our dedicated team at Lava. You have worked hard for this reward, and for this particular project, I am delighted that all of our key contributors were involved. We got to use our full skill set from planning and design, to programming, animation, audio composition and photography. You really do deserve this recognition. Well done! Onwards and upwards!
