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July 21st, 2010
Produce Marketing Association (PMA) A-NZ
PMA Australia-New Zealand is the first stand-alone global affiliate of Produce Marketing Association (PMA) - the leading global trade association serving the entire produce and floral supply chains. PMA A-NZ came to Lava requiring a new brand and dynamic online presence that gives users with an invaluable ‘go-to’ resource and place to interact.
The new site will gives the PMA A-NZ a terrific platform to showcase its core services (Expo, Forums, Information Programs & Foundation). It provides significant exposure to showcase Sponsors, and effectively attract new members, and providing services to existing members (e.g. renewals, exclusive content, etc.).
The website design is clean, elegant and vibrant, using textured backgrounds of fruits, vegetables and flowers. The predominantly green colour palette is complemented by dashes of orange and yellow. The Homepage summarises selected dynamic content, to ensure the site is relevant to repeat visitors, such as upcoming Latest News and Events.
Some features of the website include; a multimedia gallery (videos, audio and images), Lava’s Blog facility (enabling various publishers, and back-end CMS moderation), online advertising (including statistical analysis), RSS feeds for select content, integrated incoming data feeds, and online Polls. All of this is managed via the central Lava CMS.
