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July 7th, 2010
Michael Woods - Cross-over Pops Conductor
Australian-born music conductor Michael Woods came to Lava wanting showpiece site, geared for a worldwide audience. The site needed to reflect Michael’s bio and repertoire in Classical, with a specialisation in Cross-over Pops. A focus was to keep the site current, via an easily updatable News section, and to fully utilise rich media in the form of video footage, captured when performing, along with photos from his travels.
Drawing inspiration from European classic chic, Lava used a predominantly black and white palette with dashes of bright colour symbolising Woods' specialisation in cross-over pops. The concept for the design is based around the photos Michael takes while touring around Europe. They give an intimate photojournalistic account - from reading scores on trains, to conducting big orchestras in grand concert halls including Franzosische Dom in Berlin. These photos, laid out haphazardly on the homepage, each becomes one of the changing background images as you navigate through the site.
Despite its small nature, the site stands tall in Lava’s folio of works. We thank Michael for his openness to a highly visual and creative site, and commitment to sourcing such interesting content that provides a window into his fascinating career and world!
