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January 12th, 2012
Announcing Digital Strategy
Beyond the great web & multimedia solutions that Lava builds, we are equally able to help you plan and implement your overarching digital strategy. We like to work closely with you to identify ways in which we can achieve a set of appropriate digital tools, each with a defined role and purpose, and a strategy to bring these together so they maximise your audience reach and potential.
Some practical examples of Lava’s digital strategy include:
- Identifying an appropriate set of digital tools/mediums
- Establishing a detailed specification for each
- Working with your marketing/communications team on a content strategy
- Providing advice in relation to new technologies such as mobile & social media
- Refining internal operational processes (e.g. offline/online systems integration)
- Establishing, integrating and leveraging consolidated member databases
- Delivering ongoing e-news campaigns (EDMs)
- Statistical analysis and advice on your digital strategy performance
