Edible Blooms
Lava created a Facebook App(lication) to enable Edible Blooms to really embrace the online social networking space. The App is free to users and they can add it seamlessly to their Facebook page and leverage their Friends list.
Lava created a Facebook App(lication) to enable Edible Blooms to really embrace the online social networking space. The App is free to users and they can add it seamlessly to their Facebook page and leverage their Friends list.
The App enables users to search through digital versions of the EB products (photos), and send a selected product to a friend with an accompanying text message (a virtual gift). Users can reply with gifts of their own, and keep a log of gifts they receive. The App acts as a great viral marketing tool. It creates huge exposure for the Edible Blooms brand and links directly to its physical range.