Saison

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We are absolutely delighted to bring you the Saison re-brand and website. The only niche fragrance distributor of its kind in Australia, Saison remains at the forefront of the international home and personal fragrance industry.

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The Brief

We are absolutely delighted to bring you the Saison re-brand and website. The only niche fragrance distributor of its kind in Australia, Saison remains at the forefront of the international home and personal fragrance industry. Lava received a terrific, completely unique project brief, so it was a great challenge.

Saison came to Lava wanting its existing brand refined into a more polished form, then applied to websites using a beautiful watercolour aesthetic. A highly integrated and ambitious online solution was required, including;

  • A promotional website with online Trade Access
  • An Online Shop (ecommerce)
  • A centralised CMS with member management
  • And an e-News facility.

To this date, the promotional site and CMS have been launched.

Lava's Solution

To achieve the re-brand, Lava used vine charcoal to draw Saison’s logo by hand. It’s a refreshing departure from the usual vector-based, computer-generated logos. We then established a set of beautiful watercolours, which draw inspiration from Saison’s prestigious collection of boutique brands and products. For the Homepage, these were animated with a subtle bleeding effect, combined with lovely typography (key words and phrases overlayed throughout).

For strategic reasons, Lava built both a promotional site www.saison.com.au and a separate online shop www.shopsaison.com.au. This Shop enables consumers to search through Saison’s products, and make purchases via a secure and fully integrated online credit card payment process. The Shop houses approximately 500 products currently, with scope for many more. Simple functionalities enable users to search and filter products. The search results are pulled dynamically from a back-end database, and Lava worked closely with Saison to plan and achieve a bulk migration/entry of their current product data and images.

We hope you appreciate and enjoy the site visuals, as we feel it’s a standout in Lava’s folio. We will let you know shortly when the Online Shop launches!