SMA (Fairfax Media)
Satellite Music Australia (SMA), part of Fairfax Media, has the largest digital music database in the Southern Hemisphere. They provide audio and video solutions, such as in-store music and video, as well as on-hold messaging with embedded advertising. Lava created a playful cityscape using a collage of photography and vector graphics.
The Brief
Satellite Music Australia (SMA), part of Fairfax Media, has the largest digital music database in the Southern Hemisphere. They provide audio and video solutions, such as in-store music and video, as well as on-hold messaging with embedded advertising. SMA takes care of the ‘label’ licensing arrangements, and has some amazing technology for disseminating the content to each location.
SMA came to Lava wanting a truly creative solution to communicate with 3 key audiences – Retail, Hospitality, and Commercial. In particular, the focus was to use playful and interactive features to highlight how SMA’s solutions can genuinely enhance the customer shopping experience, resulting in enhanced ROI.
Lava was given terrific creative freedom and collaborative support from SMA.
Lava’s Solution
We wanted to create an interactive scene, to be at the forefront of the new SMA site. A playful cityscape was created, using a collage of photography and vector graphics, combined with SMA’s branding. The 3 key environments (retail, hospitality & commercial) are represented by a clothing store, pub and supermarket, along with a Dr Who style phone booth representing SMA’s on-hold messaging service. When users click on one of these, a huge crane picks up the selected building!
Each scene has a before and after scenario, showing the difference SMA’s audio and video solutions make to enhance the customer experience by bringing the scene to life. It’s intentionally very overstated, with sleeping staff, coughing and snoring sounds and muted colours, replace by some hysterically outlandish characters that are really digging their shopping experence, and look like they’ve just indulged in one too many servings of Red Bull (or for kids, Whiz Fizz!).
Each scene has been designed with a huge amount of time and effort (TLC), and whilst we (Lava) would like to claim all of the credit, SMA was a terrific assitance including sourcing the licensing to the audio tracks, and generating other sounds. Many thanks go to SMA’s sound technicians and studio setup… we salute you!
The other side to the SMA site are the HTML sections. These support the message of the Flash scenes, providing depth of information on SMA’s offering, and a method to take the next step with their enquiry via contact details and a form.
The site has received extremely positive feedback and we feel it’s one of Lava’s flagship folio pieces. We hope you enjoy using it as much as we did building it!
