Creative Website Design Company

The Brief

The Realise Group has been providing mystery shopping, and other more holistic customer service measurement solutions to major retail clients in Australia and NZ for over 10 years. They are considered to be one of the best in this space, with clients including David Jones, 7-Eleven, Bang & Olufsen, L’Oreal, and Aveda.

Lava was engaged to create a new business-to-business web presence for The Realise Group. The key deliverable was a promotional website, heavily geared for SEO, along with a CMS so that The Realise Group can self-maintain their website.

Lava’s Solution

This project is a great example of an open minded and collaborative client. 

Lava’s design is simple, elegant and sophisticated, to reflect The Realise Group’s market position and level of clientele. Lava inherited beautiful, textured speech bubbles, and these are used throughout to present various taglines & testimonials, thus leveraging the company’s outstanding track record. Visually Lava has created a design that blends both the page foreground and background seamlessly.

The Realise Group engaged photographer Travis de Clifford for a series of shots that present people in various customer settings - a retail store, café, bakery and so on. The people are presented in colour, which are then cut out and placed in treated black & white settings.

The site functionality and content are kept intentionally brief and to the point. The homepage summarises key aspects of the site content (e.g. Services) and Lava has utilised a scrolling right-side panel, to showcase client testimonials. The site includes a blog, which has been personalised via its title ‘The Latest’.

The Lava CMS was provided, and this caters for ongoing SEO edits including full control of page titles, meta descriptions and keywords. The Realise Group is working closely with Lava’s affiliate SEO specialist firm, Shout Web Strategies.