Lava was engaged to bring the retail store to an online audience. This involved capturing the characteristics of Crate's retail environment and it's offering, and reflecting this through a beautiful, modern web design.
We are delighted to launch Lava's latest online shop, Crate Expectations. Crate started in 1996 as a retail store in a leafy side street in Malvern. The store is lovingly decorated and stocked with stunning one off furniture pieces, gorgeous colourful cushions, lamps, throws, homewares, beautiful baby and life style products. Australian Boutique fashion labels, jewelry, handbags, body products and fragranced candles are all individually sourced from home and abroad.
Lava was engaged to bring the retail store to an online audience. This involved capturing the characteristics of Crate's retail environment and it's offering, and reflecting this through a beautiful, modern web design that showcases Crate's offering, and engages the user as they peruse, select and purchase products online. Lava's role included conducting a photoshoot, to achieve feature photography for use in the overall site template. The site was them designed, with a focus on helping users easily find and learn about products, with as few layers as possible. For example, on the product summary pages, users can roll over an item to read about it.
Lava's solution provides a fully integrated e-commerce payment process, a content management system, and our Lava e-News Builder. Create can update the site with ease, such as adding new products and managing orders placed. A key to the project is capturing a consolidated 'Friends of Crate' member database, and providing these members with an enhanced experience. This includes, receiving Crate's e-newsletters (eDM's), so they are the first to know about new products and sales. Crate can also self generate promotional codes, so they can run campaigns to help drive site traffic, product sales and tie in with its traditional PR. For example, crating a unique discount code that can be included in magazines to accompany an editorial articls.
Lava thanks Georgina Bird and the team at Crate for their terrific collaboration on this project. They are truly committed to giving a personal one- on-one kind of shopping experience!